Outdoor Media

exterior media CHAPTER 12 - OUT-OF-HOME ADVERTISING CHAPTER OBJECTIVES After reading this chapter the disciple should s endure: 1. The diverse formats of the out-of-home industry. 2. open-air(prenominal)s role as a supplement to other media. 3. Primary advert goals of out-of-home ads. 4. Overcoming the bod problems of open-air(prenominal)(prenominal) publicize. 5. Creative uses of out-of-home, transit and shelter posters. 6. Measurement of the outdoor audience. CHAPTER OVERVIEW outdoor(prenominal) signs promoting goods and function are the oldest forms of advertising and date to prehistoric times. An increasingly alert population and out-of-home population makes this medium an important destiny of advertising. induction of outdoor messages gage be found in pre-historic carvings on bronze and stone tablets. In Egypt, outdoor was a touristy means of posting public notices as rise as sales messages. Painted advertising dates at least to Pom peii, where elaborately decorated w anys promoted local businesses. In this country, outdoor can be traced to colonial America where posters were c all(prenominal)ed broadsides. The modern era of outdoor advertising was introduced when the automobile created a mobile society.

alfresco benefited from spick printing techniques and a growing advertising industry that was invariably looking for effective means to reach prospective consumers. The Outdoor Advertising Association of America established the Traffic crumple Bureau for Media Measurement to authenticate audience data. Outdoor advertising is experiencing growth at a rate tw ice that of all other new advertising. This ! is attributable to several things; grow high-risk options, offering of digital formats, fragmentation of broadcast and print, and increased spark and creativity. Outdoor advertising is giving way to out-of-home media because outdoor has spread out into the fields of shelter and transportation formats. Out-of-door now has a narrow meaning--highway posters and signs. Out-of-home...If you want to get a full essay, aver it on our website: BestEssayCheap.com

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