An Analysis of The Coca Cola Company's Markets

The Coca- pinhead society is one of the largest soft drink thin out and sirup manufacturers which operate in almost all the countries in the world. During the premier(prenominal) few months of 2000, Coca-Cola?s market capitalization was almost trio times that of its chief competitor, PepsiCo and at the end of the year 2005, PepsiCo was skilled to surpass Coca-Cola by $.5 bn. This was the first time in the salve up of the companies that Coca-Cola was valued less than its rival enemy. Coca-cola?s relegating mean that the company should do a thorough try and investigation, i.e. a marketing audit and recommending a plan of exploit to correct the company?s marketing performance. SWOT ANALYSISStrengths--Brand come across reputation-Great phase of products-Bottling-Consistent powerful logo display.Weaknesses--Lack of understanding of cultural differences and consumer behaviour-Packaging-Lack of pecuniary resources by regional bottlers. Opportunities--Increased brand recogni sability and spheric strategy-Bottling system-Increase product crease in less developed countries-Increasing product diversification.Threats--New and viable competitors, PepsiCo-Substitutes-Changing attitudes of consumer towards wellness consciousness-Consumer buying power-Political and economic instability. INTERNAL ENVIRONMENT:Seven P?s of Marketing- ProductoThe objectives of the Coca Cola Company are to verify guest satisfaction. They are in business with products and therefore they take aim to distribute it and consequently, customers are necessary. oCoca Cola has a very honest global market.

oThe market is growing everyday. oThe Coca Cola Company ! is an conventional product but a few of their former(a) products much(prenominal) as their energy drink and sugar free drinks, juice products, health products and bottled water are fairly new. These products will take up a lot of promotion and explanation on its contents. oNew products came later(prenominal) than PepsiCo. oTheir chief(prenominal) competitor is PepsiCo and bulk prefer Coca Cola products although it is more(prenominal) expensive. oIts products are a household name and its commitments to the likes of people from incompatible cultures and backgrounds... If you want to get a full essay, rear it on our website: BestEssayCheap.com

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