Comparative study two companies in the same area with regard to their Term Paper - 1

Comparative study two companies in the same area with regard to their innovation activity - Term Paper Example Comparative study two companies in the same area with regard to their innovation activity It applies quality techniques that transform an institution to a source of income position as stated in the porters five forces model. Innovation improves a brand through the development of quality products that serve consumer needs effectively. It is achievable through research activities, hiring qualified and creative staff with excellent intellectual capacity and heavy investment. Managers in Samsung and Apple corporations recognize that innovation and creativity are crucial in the current competitive world. It is necessary to use innovation to enhance administration, product development and formulation of credible solutions that address consumer needs (Fernando, Rene & Ileana 27). Innovation also sets the stage for effective administration and formulation of communication systems. It is necessary to explore innovation as a performance measure while focusing on Samsung and Apple because they are big electronic producing corporations. Comparative Study of Companies based on the Inn ovative Background and Product Overview Apple and Samsung are high-ranking organizations with a global network. The corporations produce quality electronic products that match consumer desires and specifications. This is achievable through the innovative processes within their production systems. This has enabled them to produce quality and efficient electronic products, for example, TVs, phones, computers and operating soft wares that match consumer expectations (Horibe 20). The corporations also produce innovative items with modern features, for example, smart phones, IPods, LCD screens and flat screen TVs. Following their inception, Apple and Samsung have refocused their synergies into improving their innovative potentials (Gaynor 2). They conduct research studies on consumer needs and respond to existing items. The organizations are strengthening their production chain through adoption of lean concepts. Additionally, the organization is adopting measures that streamline the valu e chain within the production sequence. This is with the intention of achieving quality at every level of operation. This enables them maximize their potentials and bridge the performance gap that may compromise their ability to realize of objectives (Gaynor 5). Apple Company became operational in 1976. It manufactures and supplies consumer electronic designs that include computer software’s and personal PCs. Subsequently, the company has revolutionized its product portfolio and quality through creative processes that have enhanced performance. It has new products in the market that explains the effectiveness of its innovative practices (Cobbenhagen 49). It has developed viable distribution techniques and improved its quality standards and product specification designs. This has made the company produce new products, for example, Macintosh PCs, computer software’s and iPod phones. These items are portable and efficient enabling users to use them appropriately. Samsung Corporation is a big institution that produces quality electronic. It has strong operating units that distribute items to consumers in real time. The products contribute immensely to the growth of individuals socially and economically (Cardoso, Rene, & Ileana 26). This has seen the corporation record excellent performance over the years Innovation has enabled the companies to meet the operating threshold as